#Hyper feminine full#

Nevertheless, I am surrounded by women who experienced the same aspects of gendered childhood, who also regularly dress as if they have pres at 7 and a funeral at 9. Millenial women have been bombarded with pink throughout childhood, and perhaps my love of the colour is merely a tidy slice of proof for what is simply a very effective marketing strategy. Venus, Vanish and Bic they’re all at it, and for a long time, they probably still will be. Whilst the gender binary is slowly questioned and rightfully dissipates, there are still advertising boards populated exclusively with old white men discussing how best to market razors for women, laundry detergent to housewives, and even pens for women.

Women who favour tasteful offshoots of pink pink as they grow up and out of their girlish childhoods are considered to be more womanly than us remaining baby pink stans. Men are shamed for exhibiting any traditional feminine behaviour, because it is considered shameful to be like a woman.

In small towns, wearing a bright pink t shirt as a man could reduce nearby members of the aging population to old person whisper tones (‘that’s a loud t shirt isn’t it’ Nan boomed). Polly pocket called she wants her wardrobe backĭespite this reclamation, wearing pink is still considered girly. Go us! I love it when equality appeals to the commercial masses, it’s so much more convenient. The 2010s are the days of millenial pink, and it’s all because feminism is so marketable. Certain colours rise and fall in popularity over time for example, red, blue and white were the most popular colours used in advertising, art and products due to war propaganda dominating the visual output of that decade.

#Hyper feminine full#

Eventually, women came to reclaim these as symbols of their right to choose how they lived their own lives, and by the noughties, it all came full circle and pink is booming today. Due to its traditionally feminine connotations, women in the second wave of feminism (60s/70s) had made a big deal of rejecting patriarchal expectations of women these included high heels, housewifery and yes, liking the colour pink. Anyone who has ever ordered from Glossier will know that this shit just appeals. It’s light, creamy, easy on the eye and very, very marketable. It’s a sort of dusty rose colour that really came into vogue in the fourth wave of feminism. I embrace the hyper-feminine, and millenial pink is a big part of that. Feather boas, lace and velvet, pink on my eyelids and my shoes and my bedroom walls. This makes my life easier to some extent, I fit comfortably into the role assigned to me. If you looked at my bags for going out, you couldn’t be blamed for thinking this is the wardrobe of a 12 year old girl who got let loose in Cabot Circus for her birthday, with every single one of her gift cards. I have always associated with girlish stereotypes. Pink always felt like home to me I type this with Barbie pink nails, on a rose gold MacBook.

Thankfully, I don’t think there are any 13 year olds reading this who can make fun of me for being sad, old and irrelevant at the ripe old age of twenty.Īs someone who is cisgender, I inevitably have a lot of ignorance about gender identity and what it means to question it. What will it be? Ben 10, pulling girl’s pigtails in the playground, and illicit gatherings around the Playstation to watch a strip scene from GTA? Or perhaps Bratz and Barbies, girly sleepovers and a YA vampire reading phase? I confess that my perception of childhood is very much rooted in my own, and therefore is inevitably slightly dated. People still coo over elaborate gender reveal parties, where some cake is cut to reveal !! gasp !! blue for a boy or pink for a girl. From the moment we climb out of our mothers, pink and blue dictate a gender binary, a tyrannical campaign for infants to pick a side. Colours are political, and colours are gendered.